Web17 mei 2024 · play a significant role in the green buying intention of different customers. Marketers can expressly understand the critical areas of their strengths and the direction in which the efforts need to be channeled in their upcoming endeavors. Keywords: consumer behavior; green marketing; green buying intention; environmental attitude; emerging ... WebPurchase intent, also known as buyer intent, describes the extent to which customers are willing and inclined to buy a product or service from you within a certain period of time, …
Effect of green marketing mix, green customer value, and
Web27 apr. 2024 · Dalam penelitian yang dilakukan oleh Nawaz & Kaldeen (2024), menyatakan adanya hubungan yang positif dan signifikan antara customer engagement terhadap … WebThe study has further concluded that the green psychological benefits (mediator) and green advertising (moderator) have a significant influence on a relationship between attitude, green customer value (environmental image and perceived value), green marketing mix, and green purchasing intention. f 7 on a graph
Purchase Intention …
Webtowards purchase intention. A total number of 150 responses are analysed to find the acceptances of green marketing mix by using regression analysis. The result indicates that the green marketing mix has positive impact towards customer purchase intention. Keywords—green marketing mix; green product; purchase intention I. INTRODUCTION Web1 sep. 2024 · The main intention of the current study is to investigating the impact of green marketing mix elements (product, pricing, distribution and promotion) in Sudan on … does greek yogurt have lactose