WebThe route to persuasion that involves some simple cue, such as attractiveness of the source (automatic processing). Personal Relevance. Degree to which people expect and issue to have significant consequences for their own life. ... d. distractions prevent people from engaging in central route processing of information. WebCompare the peripheral and central routes to persuasion. In the previous section, we discussed that the motivation to reduce cognitive dissonance leads us to change our attitudes, behaviors, and/or cognitions to make …
Elaboration Likelihood Model of Persuasion - Simply Psychology
WebMar 26, 2024 · According to Richard Petty and John Cacioppo's elaboration likelihood model of persuasion, central route processing involves Select one: a strong well presented … WebJul 2, 2024 · Central route processing is systematic and involves message receivers’ scrutinizing the central, logical merits of a persuasive message. The peripheral route is heuristic; it is the means by which message receivers evaluate persuasive messages when they are unmotivated and/or unable to elaborate on its logical merits. san diego hope church
chapter 8 Flashcards Chegg.com
WebFeb 8, 2024 · The central route to persuasion is a logic-driven approach, using data and facts to convince people of an argument or product’s worthiness. Persuasion that uses … WebJan 3, 2024 · Systematic processing or central route to persuasion. Systematic processing involves careful consideration of message contents and the ideas it contains. This processing requires effort and absorbs much of our processing capacity. This type of processing occurs if we have a lot of knowledge about the topic, have a lot of time to … WebWhat means Central route? Message elaboration; the path of cognitive processing that involves scrutiny of message content. What is Peripheral route? A mental shortcut process that accepts or rejects a message based on irrelevant cues as opposed to actively thinking about the issue. Peripheral route change can be either positive or negative, but ... san diego home show 2023