WebMay 26, 2006 · The BDI (brand development index) is a measure of brand sales per person or per household within a specified demographic group or geography, compared with its … WebMar 19, 2015 · What is Brand Development Index? Brand Development Index is used for identifying the relationship between the total sales of a brand in a particular market and the total population of the market. Brand development index is also known as BDI. Let’s try and understand this with an example.
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